The Best iPhone 18 Pro and Pro Max deals in the UK

Apple has announced the iPhone 18 Pro and Pro Max, and the networks have started listing them. Those two are the only iPhone 18 models you can order today, so they are what this page is about. It tracks the cheapest way to get each of them on contract in the UK - ranked by what the deal actually costs you across the full term, not by the headline monthly price.

Prices around a launch move quickly, so we re-check every deal on this page daily. The timestamp under the table tells you exactly when we last looked.

1. The Best iPhone 18 Pro and Pro Max Deals Right Now

Last checked 24 October 2026 at 9:34am. Every total below links through to that deal on our compare pages.

What has changed since the last check: Three's thirty-six-month deals have returned, and they now carry the lowest monthly rate on that term (£35.94 on the Pro and £37.41 on the Pro Max), although Sky Mobile's 1GB tariff still has the cheapest total. Every other price and allowance is unchanged.

Same tariff, £96 apart

For once the two handsets share a headline deal: Talkmobile's 15GB tariff at £11.95 a month is the cheapest on both, so the £96.00 between £1,245.80 and £1,341.80 comes entirely from the upfront cost (£959 against £1,055). If you would like more data, iD Mobile is only £16.96 dearer on the Pro Max, at £1,358.76 for 150GB, ten times the allowance.

The best deal on each network

Data allowances vary by network this week, so the table below isn't quite like-for-like: Talkmobile leads on both handsets with 15GB, iD Mobile follows with 10GB on the Pro and 150GB on the Pro Max, while O2 and Vodafone offer 100GB on both handsets, and Three offers unlimited data on both.

Ranked by the Pro's total cost, Talkmobile comes out cheapest and O2 the dearest — a £57.20 spread from top to bottom. Twelve-month contracts carry a steep premium, and the cheapest come from O2's 5GB tariffs: £1,589.40 on the Pro (£129.95 a month) and £1,697.04 on the Pro Max (£138.92 a month), which is £343.60 and £355.24 above the headline deals. Thirty-six-month contracts are still poor value. The cheapest by total cost is Sky Mobile's 1GB tariff: £39.00 a month on the Pro (£1,416.00 over the full term) or £42.00 on the Pro Max (£1,524.00), more than three times the headline monthly and £170.20 and £182.20 more overall, for 1GB against 15GB. The lowest monthly rate is now Three's 5GB tariff, at £35.94 a month on the Pro (£1,943.84 in total) and £37.41 on the Pro Max (£2,051.76), still roughly three times the headline monthly and £698.04 and £709.96 more overall.

Want to keep the upfront cost low?

The cheapest Pro deal with £30 or less to pay upfront is iD Mobile's 150GB tariff at £56.99 a month with £29 upfront, £1,396.76 in total. That is £150.96 more than the headline deal, though with ten times the data.

And if you want unlimited data

The cheapest unlimited deal on the Pro is Three at £1,267.00 (£13.00 a month, £955 upfront), £21.20 above the headline deal. On the Pro Max it is iD Mobile at £1,398.76 (£29.99 a month, £679 upfront), £56.96 above.

This table is refreshed once a day. The listings behind it are live and update every hour, so if a price here looks out of step with the compare page, the compare page is the one to trust.

2. How We Pick These Deals

Most deal tables sort by monthly price, which is the number that looks best in an advert and tells you the least. A £14.99 a month contract with £279 to pay up front costs you more over two years than a £25.99 one with £29 up front, even though the first looks cheaper at a glance.

So we add it all up - every monthly payment plus whatever you hand over on day one - and rank by that total. It is the only number that tells you what the phone genuinely costs. Where a deal wins on total cost but has an awkward up-front payment, we say so.

3. iPhone 18 Pro and Pro Max

Apple announced both Pro models on 9 September. Pre-orders opened at 1pm on Saturday 12 September, and they go on sale on Friday 18 September.

The Pro starts at £1,199 for 256GB, then £1,399 for 512GB, £1,799 for 1TB and £2,399 for 2TB. The Pro Max is £100 more at every tier — £1,299, £1,499, £1,899 and £2,499. That is £100 more than the equivalent iPhone 17 Pro at launch, and the gap widens at the larger sizes.

The camera is where the real change is. All three rear lenses are now 48MP, and the main one gets a variable aperture that runs from f/1.48 to f/4, which gives you a genuine depth-of-field control rather than a simulated one. The 4x telephoto extends to an 8x option, for a 16x optical-quality range across the system.

One thing worth knowing if you have read otherwise: UK handsets keep the nano-SIM tray. Apple is selling eSIM-only versions in the US and a handful of other markets, but Britain is not one of them.

The Pro models are the volume sellers, and usually where the best contract value sits once the networks start competing. Compare them directly on our Apple deals pages.

4. Coming in October: the iPhone Duo, Apple's First Folding iPhone

It is called the iPhone Duo. UK prices start at £1,999 for 256GB, rising to £2,199 for 512GB, £2,599 for 1TB and £3,199 for 2TB. Pre-orders open at 1pm on Friday 16 October and it goes on sale on Friday 23 October, about five weeks behind the Pro models.

It has a 7.6in inner display with a nano-texture finish and a 5.4in outer display, both Super Retina XDR OLED with 120Hz ProMotion. Inside is the same A20 Pro chip as the Pro models, wrapped in a grade 5 titanium frame with a hinge Apple says runs to more than a hundred components. Two batteries, one in each half, give up to 31 hours of video on the inner screen. It comes in Star White and Night Sky.

Apple's first foldable is the headline act, and the most expensive iPhone the company has ever sold. You cannot order one yet, though - pre-orders are still a month off - so there are no Duo contract deals to compare in the table above. We will add them as soon as there are. Launch-year foldables rarely get generous contract pricing, so the total cost will be worth watching closely.

5. The Standard iPhone 18 Is Not Out Until Spring 2027

Apple split this generation across two launches. The standard iPhone 18, the 18e and a new iPhone Air are expected in spring 2027 rather than this autumn.

If you want a new iPhone at a sensible price before then, the iPhone 17 and iPhone Air are where the value is, and both usually get cheaper once a new range lands. We have a full round-up of what is expected in spring on our iPhone 18 rumours page.

6. Should You Buy Now, or Wait?

Launch-week pricing is rarely the best pricing. Networks tend to sharpen their offers a few weeks in, once the initial rush has passed and they can see what rivals are doing. If you can wait a month, you will usually do better.

If you are already out of contract and paying for a phone you own outright, that maths flips - you are losing money every month you delay. A SIM only deal is usually the cheapest way to bridge a few weeks.

Either way, this page will keep pace with the market. We check it several times a day precisely because a figure that was right yesterday often is not right today.

Image credit: Apple